The most heartfelt 9/11 commercial ever made was only aired a single time, until now

“We’ll never forget.”


For the tenth anniversary of the 9/11 attack, Anheuser-Bush wanted to make a special tribute in the form of a commercial that

would only be aired once. They featured the iconic Clydesdale horses walking through the streets of New York, and pausing to

take a solemn bow in Battery Park with a full view of the city skyline and statue of liberty.

The Budweiser and Anheuser-Bush logos are absent throughout the video, only appearing on a black field after the words

“We’ll never forget.”