It takes more than just money to make a great campaign, and even though this Pepsi promotion undoubtedly cost a fortune, it’s incredibly original and exciting.
They decided to make waiting for a bus an experience you wouldn’t forget. They seamlessly composited reality with special effects via transparent screen and I’d give anything to have been there. It looks unreal.
We showed you this LG campaign with similar premises, but Pepsi took it to another level. And after extremely viral campaigns such as this one, we wouldn’t expect anything less from them.
We need more of this kinda thing, not as an ad but just out there bringing fun to our lives!